Simon James' new store will turn you into a minimalist

by India Hendrikse / 13 September, 2017
Photography / Simon Wilson

Breathing space

Exhale. Simon James’ new concept store in Newmarket is a minimalist dreamscape.  

The new Simon James Concept Store on the corner of Newmarket’s Kent Street and Osborne Lane, with its massive windows and minimalist colour palette, is a sponge for light, every surface softened through the all-day sun. A collaborative effort between Cheshire Architects and interior designer Rufus Knight has given the character building a quiet glory that’s perfect for showcasing the store’s understated ranges of homeware, fashion, design, jewellery and skincare. “We love the location and we really liked the character of the building,” says Simon James. Post-renovation, the result is a comforting minimalism that is made to challenge conventional retail formats, James says. “We’re all about giving each product a little bit of room to breathe, so I guess it was creating an environment that would allow that.”

James says they had to play around a bit to find the perfect white for the walls. The pick is a soft white-grey that emanates duck egg blue tones. “It’s one of those colours where in different lights, at different times of the day, there’s different undertones coming through,” says James.

The olive green armchairs were designed by James with the store in mind. “I thought it would be perfect for the store,” he says of the design, “so we pushed it through [production] a little quicker.” Between them sits the solid oak Offset stool, also by James. On the other side of the room is a long, mustard ottoman (not pictured) made specifically for the new store.

The brushed stainless steel shelving adds a robustness to the otherwise delicate interior.

Brushed marble sits in the centre of the room, doubling as storage and a counter, and feeling like a kitchen island in someone’s home.

Oak floorboards were imported from Europe and were a starting point for the room, introducing the palette. “We worked up from there,” says James.

2 Kent St, Osborne Lane, Newmarket

Latest

How Britain's MI6 gave the world modern spycraft
100061 2018-12-09 00:00:00Z Television

How Britain's MI6 gave the world modern spycraft

by Fiona Rae

Espionage nerd David Jason takes us inside the world of secret agents, including the inaugural MI6 boss’ car.

Read more
Louis Theroux grapples with his own failure in new Jimmy Savile doco
100072 2018-12-09 00:00:00Z Television

Louis Theroux grapples with his own failure in new…

by Diana Wichtel

A chastened Louis Theroux tries to shed light on a celebrity sex fiend's brazen cunning in a new documentary.

Read more
The extraordinary story of how New Zealand entered the space race
100028 2018-12-09 00:00:00Z Business

The extraordinary story of how New Zealand entered…

by Sally Blundell

Half a century after the first manned spacecraft orbited the moon, the space race is back on and New Zealand is in the game. But are we ready?

Read more
Quiet, please! The commodification of silence
97964 2018-12-09 00:00:00Z Travel

Quiet, please! The commodification of silence

by Margo White

The commodification of quiet – how silence became a top trend in wellness tourism.

Read more
The man (and his dog) making predator-free NZ possible
99854 2018-12-09 00:00:00Z Planet

The man (and his dog) making predator-free NZ poss…

by Kinsa Hays

Sick of walking the line to find and clear predator traps, Scott Sambell added technology – and a rat-detecting dog Milly – to his arsenal.

Read more
New studies reveal broccoli lowers your risk of heart attack, stroke and cancer
100091 2018-12-08 00:00:00Z Nutrition

New studies reveal broccoli lowers your risk of he…

by Jennifer Bowden

As more of us swallow pills to cover dietary lapses, new research suggests our money is better spent on hero vegetables.

Read more
Finding Mr Pip: What happened to the children from the movie?
98437 2018-12-08 00:00:00Z Travel

Finding Mr Pip: What happened to the children from…

by Ian Lloyd Neubauer

A journey to Bougainville Island in search of the legacy of Mister Pip takes an unexpected turn.

Read more
The future of phones: What will 2019 bring?
100156 2018-12-07 15:23:28Z Tech

The future of phones: What will 2019 bring?

by Peter Griffin

With foldable screens soon to be a reality, what else will we see in future smartphones?

Read more