Quinovic ad 'disgusts' landlords

by Katie Doyle / 15 August, 2018

The Quinovic franchise ran this social media campaign. Photo / screenshot

Landlords and real estate groups have joined tenants in condemning a Quinovic advertising campaign that appeared to celebrate making renters lives a misery.

The brainchild of one of Quinovic's Wellington branches, the now-deleted ad campaign featured claims such as "your tenants may hate us. You will love us".

Tenants were quick to express their outrage on social media, and now landlords have jumped in.

A landlord and president of the Wellington Property Investors Association, Chris Bacon, said he was horrified by the ads.

"I was disgusted...and all of the comments I've seen from other landlords on Facebook have been disgusted," he said.

"It's been ill-advised and unprofessional, and just not the way landlording works in New Zealand."

Mr Bacon said the ads were uninformed and wrongly suggested that landlords would enjoy using a property manager who treated tenants badly.

"I have no real idea why they are doing it and Quinovic, as a group, is now distancing itself from the adverts, it's now obvious that they didn't do any research before they put the adverts together."

Real Estate Institute New Zealand (REINZ) chief executive Bindi Nowell said the ads showed industry needed regulation.

"It's disappointing to hear an example of property managers not living up to expectations on how property managers should act," she said.

"I think stories such as these really highlight why REINZ has been calling for property managers to be regulated so there is consistency and transparency across the market of what is appropriate and what's not."

Quinovic Te Aro has deleted the ads and has issued a formal apology to anyone it may have offended.

 

This article was originally published by RNZ.

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